Continental Europe region

The four business units in the Continental Europe region employ over 2,500 staff, with manufacturing and marketing operations centred in Germany, Austria and France. The Continental European business units comprise EWE/FM/Pronorm, Hygena, Optifit and Poggenpohl.

In Germany, Nobia sells flat-pack kitchens from Optifit in the economy segment to other business units in the Group, but also to DIY chains and other corporate customers. Exclusive complete kitchen solutions from Poggenpohl are sold in the upper price segment to both corporate customers directly and to private individuals through Group-owned stores and retailers around the world.

EWE-FM offers rigid kitchen solutions, primarily via furniture stores but also through independent stores in Austria.

In France, Nobia is represented with a kitchen store chain encompassing 152 Group-owned stores. Hygena is one of the leading players in the economy segment. Hygena is now sold in the Spanish market where three stores were opened during 2008.