Nordic region

The Nordic Region with about 3,000 staff comprises three business units – Nobia Denmark, Novart and Nobia SweNo.

In Sweden, Myresjökök sells complete kitchen solutions mainly to the project market, such as construction companies and prefab house manufacturers. Marbodal sells kitchens to the building materials sector, DIY chains, construction companies, franchise stores and independent retailers.

With its three brands – À La Carte, Parma and Petra – Novart is one of Finland’s leading kitchen companies. Sales are conducted through franchise stores such as KeittiöMaailma and Nettokeittiöt to builders’ merchants and to construction companies.

In Norway, the Norema and Sigdal brands offer rigid kitchens in the middle price segment through kitchen studios, retailers and construction companies.

Danish brands HTH, Uno form and Invita offer complete kitchen solutions to both the consumer market and project market throughout the Nordic region. A new concept and product programme in HTH for flat-pack kitchens in the economy segment was launched in Norway during the autumn to broaden the offering to new customer groups.

Approximately 40 per cent of Nobia sales in the Nordic region in 2008 pertained to new builds, primarily via construction companies and prefab housing.